The Center for Brand and Product Management is the nation’s first university-based center focused on producing talent and knowledge in the field of brand and product management. The Center was established to fill a gap; no one was training business students to be top-notch brand managers. Executive MBA in Product Leadership is an EMBA program for developing actionable management and leadership skill sets that will propel your career path. The Executive MBA (EMBA) program at IPL is an 18 month experiential program designed specifically. A specialization in Product Management is good preparation for careers in product management, brand management, marketing management, and consulting. Sample Courses: Brand Strategy. Product Management Held in Berkeley, CA and Sunnyvale, CA. Our five-day Product Management Certificate Program combines the latest in Design Thinking with the best of the Berkeley-Haas MBA program, to prepare you for your dual role: General Manager.Data Driven Decision Making. Research for Customer Insights. Consultative Selling. Marketing Hi- Tech Products. New Product Development. Pricing Strategy. Innovation and Design. Please note that this is a selection of courses and is subject to change. For more information, visit the course index.
Brand Management. Luxury/Retail Marketing. Market Research. Marketing. Pharmaceutical Marketing. Product Management. Marketing Consulting< -- Back to Specializations.
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